20:20s

Your 20:20s tab gives you the opportunity to send out campaigns based on properties you’ve recently let. To start, choose from the list of recently let properties; or, if the property you want to send for doesn’t appear, use the “find property” box. You can also automate this process - find out more about Spectre Automation here.

First you’ll select the off market properties that you’d like to target. You can set the number of properties you’d like to send to, or draw a custom area to send to all properties within a certain area. 

You can use Property Filters to make sure your targeted properties match your criteria, and remove any you don’t want to send to by clicking the bin icon next to the property in the list on the left hand side. This will remove the property from your selection, but it will remain in the list should you wish to add it back in. 

Any recently contacted properties will be flagged but will remain in the selection by default, unless deselected. Any properties that have been marked as “do not send” will be visible in the list but will be excluded from sending mail to - it will not be possible to select these.

Once you’re happy with your off market selection, you can move on to select the on market properties you’d like to target. Rather than choosing a number of properties, the on market section will pull through any properties that Spectre has identified an active listing for within your chosen area. This area can be set either within a given radius, or by drawing a custom area. You can again use filters to further specify your selection and remove properties from the selection in the list on the left hand side.

Your total property selection will be detailed in the bottom left corner, with a breakdown of off market & on market properties; your on market properties will be further broken down by Live and Tenant Occupied properties (please note that Spectre currently has a limit of 500 properties that can be selected per campaign). When you’re happy with your property selection, move on to Choose mail format. 

You’ll have the choice to send a postcard or a letter.

Postcard:

If sending a postcard, choose the template you’d like to use from the postcards in your account. You will have the option to edit your content, or you can create a new postcard template via the Postcard Templates tab. See more information on editing and creating postcards here. 

If you’re using a variable image placeholder, you’ll need to make sure you’re adding in an image of the property at this stage before you can continue. To do this, click the red icon next to the Variable Image line, then Choose Image. 

Once you’re happy with your Postcard, click continue to view a final preview and the recipient list before deciding whether you’d like to send or download your letters. If you choose Send with Spectre credits, these will be posted out via our printers. If you select Download, they will be available for you to print and distribute yourself.

Letter:

If sending a letter, choose the template you’d like to use from the top right dropdown menu. You will have the option to edit your content, or you can create a new letter template via Settings >> Letter Triggers & Templates >> Create Template. See more information on editing and creating letters here. 

Use the “preview my letter” button to check you’re happy before deciding whether you’d like to send or download your letters. If you choose Send with Spectre credits, these will be posted out via our printers. If you select Download, these letters will be available for you to print and distribute yourself. 

Once generated, postcards and letters can be viewed, recalled or deleted from the Sent Letters tab.