Spectre AI

Spectre AI takes the complexity out of email marketing by generating optimised email sequences in seconds. Simply enter your goal, and AI will instantly create a  nurture journey designed to turn more leads into instructions. 

Why Use Spectre AI for Automated Journeys?

Manually crafting an effective email sequence takes time, effort, and expertise. Spectre AI streamlines this process by leveraging best practices from thousands of estate agency campaigns. It ensures:

• The right message reaches the right lead at the right time – increasing engagement and conversions.
• Optimised nurture journeys – designed to guide leads from initial contact to instruction seamlessly.
• Time-saving automation – so you can focus on growing your business while AI handles email sequences for you.

Getting Started with Spectre AI

Before setting up an AI-powered journey, configuring your Email Settings is essential for two key reasons:

• A verified sender address ensures emails are sent from your business, improving deliverability and trust.
• Spectre AI personalises email content using information from your website. Updating the AI’s knowledge base enhances accuracy and relevance, allowing it to generate emails that truly reflect your brand, services, and target audience.

Generating Your AI-Powered Automated Email Journey

Once your settings are configured, creating an AI-powered journey is straightforward: 

1. Enter Your Goal – Whether you want to nurture new leads, re-engage inactive contacts, or drive specific actions, Spectre AI will tailor the journey to meet your objective.
2. Let AI Build the Journey – In seconds, AI will generate a fully optimised email sequence, strategically structured to convert leads at key touchpoints.
3. Review and Customise – While AI provides a solid foundation, you can edit, refine, or personalise the emails to align with your brand’s tone and goals.

Automated Journey Settings

Clicking the settings cog in the top-right corner of the builder provides access to additional options for customising your journey:

• Prevent Multiple Enrolments – To stop contacts from being enrolled in more than one automated journey at the same time, use the dropdown under "Do not enrol contact if currently enrolled in" and select one or more of your other journeys.
• Email Send Options – Choose whether to send emails immediately after an action is triggered or restrict delivery to a specific time frame.

Be sure to click "Save Settings" once you’re finished.

Activate Your Journey

Once you’re happy with the setup, click 'Start Automation' to launch your journey and let automation handle the rest!