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The Templates page in Spectre is designed to help you create and manage your email templates for marketing campaigns. To access this navigate to Email Marketing > Templates from your Spectre menu.
It is divided into two sections:
Email Templates
Email templates are fully designed and structured templates that are ready to be used in campaigns. These templates serve as the foundation of your email marketing efforts and ensure consistency in branding and messaging. Each template can be customised with text, images, buttons, and property listings to suit your campaign needs.
Once an email template is created, it can be used multiple times, making it easy to launch new campaigns without starting from scratch. You can create templates for different purposes, such as:
- Property marketing emails
- Lead nurturing campaigns
- Valuation follow-ups
- Newsletters and market updates
Learn more about setting up Email Templates in our guide here.
Content Blocks
Content blocks are interchangeable, reusable elements that can be applied across multiple email templates. They help streamline the design process by allowing you to save and reuse key components, ensuring consistency while saving time.
Common types of content blocks include:
- Property listings – Automatically pull property details from Street CRM
- Buttons – Call-to-action buttons that link to websites, email replies, or calls
- Headers & footers – Maintain branding consistency across emails
- Dividers & spacers – Improve email readability and structure
- Images & videos – Enhance contact engagement with visuals
- Social media links – Encourage contacts to connect on other platforms