Send Campaign

Spectre Campaigns is a feature built to increase the number of first and second instructions you win, it allows you to create and send any letter or postcard campaign to a custom group of on or off-market properties.

It doesn’t stop there - we’ve also designed a huge postcard template library to give you inspiration for your campaign. There are a number of useful filters available to ensure your campaigns are targeted, and most importantly, you will now have the ability to load and save areas you’ve already written to, all included in your Spectre subscription cost!

1. Choose Campaign Format

On the left-hand side, select your preferred format:

Postcard – Ideal for visual impact and quick messaging.
Letter – A more detailed, formal style for in-depth offers or introductions.

2. Choose a Template

You’ll see your template options under the My Templates tab:

These include previously saved or custom-made templates created by your agency.
Click a template to preview or begin customising it.
If you don’t find a suitable option:
- Navigate to the Template Library for a broader range of professionally designed templates tailored to lettings campaigns.
- Or, click Create New Template (top right-hand corner) to design your own from scratch.

Once you’ve selected the template, you’ll be taken to the editor, where you can make any final amends to your template before proceeding to the Map View — where you’ll see every property address within your Spectre patch.

3: Explore the Map View

The map provides a visual representation of available properties in your area, you can:

Zoom in for a detailed street-level view.
Zoom out for a broader snapshot of your patch to spot property clusters.
Draw Area to refine your campaign to a specific region.
Use Saved Areas to reload previously targeted patches.

4. Filters

By default it will load in every property in your patch, you can then make your campaign more precise with advanced filters, including:

Postcode Sector – Choose to target properties in specific sector/s within your allocated patch.
Property Value –
Bedrooms – Choose specific ranges (e.g., 1–2 bed flats or 4+ bed family homes).
Years Since Sale – Target properties that haven’t changed hands recently.
Property Type – Detached, semi-detached, terraced, flats, etc.
Bungalow Only – Isolate bungalows if your services suit this property type.
Size (sq ft) – Select within a square footage range.
Outdoor Space Size – Homes with gardens or large outdoor areas.
Council Tax Band – Infer property value or affordability range.
EPC Rating – Focus on energy-efficient homes or those needing improvement.
Garden Direction – Target south-facing or other orientations.
Tenure – Leasehold vs. freehold.
Registered HMO – Identify Houses in Multiple Occupation.

5. Refine Campaign

You can further refine your audience by selecting Next: Refine Selection. Use the panel to exclude:

Recently Contacted Properties – Prevent over-communication (7, 14, 28 days, or custom).
Known Rental Properties – Focus on landlords who may not already be letting.
Recently Listed for Sale – Exclude properties listed in the last 28 days, 2–3 months, or custom.
On-Market ‘For Sale’ Properties – Ensure messaging stays lettings-focused.

Each filter automatically updates the Campaign Size Breakdown on the right-hand side.

Reducing Campaign Size: if the list is still too large, use the AI tool (in the right modal) to Reduce Campaign Size. Enter the desired mail count, then prioritise recipients by:

Most Likely to List in the Next 12 Months – AI-driven targeting (Spectre A.I.).
Estimated Value – Target by highest or lowest value.
Time Since Sale – Years since last sale.

6. Preview and Send

As you apply filters, the map updates in real time, showing your audience size and location. Once you’re happy:

Preview Your Campaign.
Exclude Recipients – Remove any addresses you don’t wish to target.
Send Your Campaign – Submit for print and delivery or download for in-house distribution.