Send 20:20

The 20:20s feature allows you to send campaigns based on properties you’ve recently let or instructed — helping you showcase activity in your area and generate new leads. Access it by navigating to: Lettings > Actions > Send 20:20.

Step 1: Choose Campaign Type

You can choose between two campaign types:

• Let in your area – based on recently let properties.
• Instructed in your area – based on recently instructed properties.
  • Select a property from the list. If the one you want isn’t listed, use the Find Property box.

👉 You can also automate this process with Spectre Automation.

Step 2: Select Off-Market Properties

• Set your reach – either choose the number of properties to target or draw a custom area.

• Choose targeting method:

  • Spectre AI Propensity to Let Model – uses advanced data points to identify properties most likely to let.

  • Manual Search – toggle Spectre AI off to select the nearest number of properties based on your target input.

• Apply filters – use Property Filters to refine your selection.
• Remove properties – click the bin icon next to a property to exclude it from your campaign (you can re-add it later if needed).
• Recently contacted – flagged but included by default (you may deselect).
• Do not send – visible in the list but automatically excluded.

Step 3: Select On-Market Properties

The On-Market section displays all active listings that Spectre has identified within your chosen area.

• Define your area – choose either a radius search or draw a custom area on the map.

• Apply filters – refine your selection further with Property Filters.

• Remove unwanted properties – exclude individual properties from the list on the left-hand side using the bin icon.

Your total property selection will be shown in the bottom-left corner, with a breakdown of:

• Off-Market Properties

• On-Market Properties (further divided into Live and Tenant Occupied)

Step 4: Choose Mail Format

You can send either a Postcard or a Letter.

Postcards:

• Choose a template from your account.
• Edit content or create a new template in Lettings > Settings > Print Design > Postcard Templates.
• If using a variable image placeholder, upload a property image before continuing.
• Use Generate PDF Preview to review before sending.

Letters:

• Choose a template from the dropdown menu.
• Edit content, or:
  • Create a new template in Lettings > Settings > Settings > Print Design > Custom Letter Template.
• Use Preview My Letter to review before sending.

Step 5: Review & Send

• Preview the final version of your mailer and the recipient list.
• Confirm whether you want to send via Spectre or download for manual distribution. Send options:
  • Outsource with Spectre Credits – mailed via Spectre’s printers.
  • Download – for you to print and send yourself.

Step 6: Manage Sent Campaigns

From Lettings > Actions > Previously Sent Mail all postcards and letters can be:

• Downloaded for preview 
• Recalled
• Deleted