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      Postcard Templates

      You can manage your Postcard Templates from the ‘Settings’ > ‘Postcard Templates’ page. From here, you can create new postcard templates, or preview and edit the ones already in your account. 

      Editing an Existing Postcard Template

      • If you wish to change an existing postcard template, simply select the postcard you'd like to edit.

      Note: If you are unable to edit certain elements, or if the only editable element is one grouped image, this likely means that the template was created and uploaded by your marketing department. In this case, you should contact your marketing team for assistance with making any changes to the template.

      Creating a New Postcard Template

      To add a new postcard template:

      • Click on “Create a Custom Template”.
      • From here, you can choose from a variety of pre-made templates, including seasonal designs.
      • Or you can start with a completely blank template to build your postcard from scratch.

      Using the Postcard Editor

      Once you're in the Postcard Editor, you can begin adding elements to your template. Use the editing bar to: 

      • Add Text, Images, Shapes or QR code onto your postcard.

      • Manage Elements: Any elements you add will appear in a list on the left-hand side. You can:

        • Click on an element to edit or remove it.

        • Drag elements in the list to reorder them or make them appear at the front of the design.

      Variable Image Placeholder

      If you’re creating a template and wish to include a dynamic property image on the postcard, that is easily exchangeable, you can set up a variable image.

      Here’s how:

      1. Go to Add Element.

      2. Select Image, then click on Image Placeholder.

      3. This placeholder will automatically be replaced by the property image when the 20:20 campaigns are created or you can manually replace it during other journeys. 

      Including QR Codes

      You can also enhance your postcards by adding Lead Capture QR codes. These QR codes allow recipients to scan and instantly access property information. 

      • Lead Capture QR Code: Allows you to capture contact details from recipients.

      Note: To enable this you must have access to Spectre Property Reports and have a branded Landing Page set up. 

      By using the Postcard Templates page, you can create dynamic, engaging postcards tailored to your campaigns. For assistance with editing templates or adding elements, feel free to contact Spectre support.