Using Filters

You can use Spectre Campaigns to send a specific campaign of either letters or postcards using any of the following filters : 

• Property value (enter in a mix and/or max value)
• Property type
• Tenure
• Council Tax Band
• No. of bedrooms
• Bungalows Only
• Size (m2)
• Years Since Sale
• EPC Rating
• Outdoor Space Size 

You can filter by a mixture of any of these filters to ensure the campaign you are sending out is relevant and fits the message you’re sending.

Use the left-side menu to open the filters and select the properties. The number of selected properties should update the more filters you add. For example, you might start with 36,236 properties, but by adding a price range of between £400,000 and £400,500 might get the number of selected properties down to a much more manageable 30 addresses. 

Once you’ve clicked continue, you can further reduce your campaign size to also take into account the following:

• Exclude properties contacted with the last X number of days
• Exclude known rental properties
• Exclude properties listed for sale within the last X days/months
• Exclude all on-market ‘For Sale’ properties

Don’t know how to reduce your campaign size? Use Spectre A.I to filter for you. You can click the banner ‘Spectre A.I - reduce Campaign Size’ to set a limit on the number of postcards or letters you want to send and then click how you’d like to reduce the size of your campaign and A.I will do the work for you. For example, reduce campaign size based on:

• Most likely to list in the next 12 months (Sales only)
• Estimated value (higher to lowest or lowest to higher)
• Time Since Sales (longest to shortest or shortest to longest)