Email Performance Dashboard

The Email Performance Dashboard is an essential tool for understanding how your email campaigns are performing. It provides key metrics that offer valuable insights into the effectiveness of your marketing efforts. The dashboard is designed to help you gain a deeper understanding of your campaign’s impact, empowering you to make more informed decisions.

Customising your view

You can easily adjust the date range at the top of the dashboard to analyse performance over different periods. This feature allows you to compare results, identify trends, and assess the impact of specific campaigns. It also shows changes in stats compared to the previous period, enabling you to track improvements or highlight areas that may need attention.

Dashboard Insights

The Email Performance Dashboard is divided into several key areas:

• Delivery
  This section provides insights into the successful delivery of your emails to recipients. You can view data on sent emails, delivered emails, bounces (undelivered emails), unsubscribes, and spam reports. Each metric is clickable, allowing you to see a list of affected contacts.

• Engagement
  Here, you can monitor how recipients are interacting with your emails. It includes metrics such as open rates, click rates, unique opens/clicks, and total opens/clicks. This section also tracks audience growth over time, helping you see how your campaigns contribute to expanding your contact list. These metrics are clickable, providing detailed contact breakdowns.

• Top-performing emails
  This section highlights your best-performing email campaigns, making it easy to identify the strategies that are achieving the most success. By focusing on these, you can replicate approaches that resonate best with your audience.

• Automation performance & estimated time saved
  If you're using automated journeys, this section shows how well they’re performing and estimates the time saved by automation. This feature highlights the efficiency of automating your processes, streamlining your workflows.

• Ideas for future campaigns & automated journeys
  Get inspiration for future campaigns and automated journeys based on past performance. This helps you continue improving and refining your strategy for even greater success.

Interpreting the data

Understanding these metrics is key to enhancing your email marketing efforts. By regularly monitoring your performance, you can identify areas for improvement and make data-driven decisions to boost engagement and achieve your marketing goals.

For example:

• A high bounce rate may indicate issues with your email list, such as invalid or outdated addresses.

• A low click rate might suggest that your email content or call to action needs refinement, prompting you to adjust your strategy.

Additional insights:

• Campaign inspiration: Discover new ideas for email campaigns and automated journeys, helping you refine your approach and improve performance.

• Automation effectiveness: Track the success of your automated journeys and measure the time they save, allowing you to appreciate the value of automation in your strategy.

• Audience growth tracking: See which campaigns are resonating the most with your contacts and monitor how your list is growing over time.

By continuously evaluating your email performance and using the insights provided, you’ll be better equipped to fine-tune your strategy, improve engagement, and achieve your marketing goals.