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      Content Blocks

      Content blocks are reusable, interchangeable elements that can be applied across multiple email templates, helping to streamline the design process and maintain consistency in your campaigns. For more details on setting up email templates, refer to our guide here.

      If you regularly use certain elements—such as headers, buttons, property listings, social media links, or dividers—you can save them as content blocks, making it quick and easy to add them to future email templates. 

      How to create a Content Block - 

      To get started, navigate to Email Marketing > Templates from your Spectre menu > click the Content Blocks tab, once there you can:

      • Use a pre-made block from the Content Block Library, which can be customised as needed.
      • Create a new content block from scratch by clicking ‘Create Content Block’.

      When you’ve selected your preferred option, you’ll be taken to the builder, where you can:

      • Create a single content block for an individual element, such as a button, property listing, or divider.
      • Combine multiple elements into one content block to build a more complex, reusable section, such as a property listing with a button and heading. 

      Drag and drop each element to start building. 

      On the right-hand side of the builder, you’ll find four key sections to help customise your content block:

      Content: 

      The Content tab includes all the elements you can use in a content block. Drag and drop the content blocks to start building. These include:

      The Property blocks enable you to showcase properties by pulling information directly from Street CRM, ensuring accuracy and allowing you to promote specific listings efficiently.

      • Choose a layout – Select from various pre-set designs to control how the property information appears.
      • Select a specific property – Use filtering options to find the right listing based on status, property type, number of bedrooms, and more.
      • Edit the display – Customise text placement, button styles, and property images.
      • Change property images – Replace default images with custom-selected ones.
      • Customise text – Modify property descriptions and calls to action to align with your marketing message.

      The Button blocks encourage recipients to take action, such as booking a valuation, contacting your team, or viewing a property.

      • Generate button text – Use Spectre AI to create compelling call-to-action text.
      • Add a link – Direct users to a website, email, or phone number.
      • Customise the button – Edit the text, size, colour, shape, and spacing.
      • Align the button – Adjust placement within your template to optimise readability and engagement.

      The Divider blocks help structure your email layout by visually separating different sections of content.

      • Adjust the width – Control the length of the divider to match your email design.
      • Modify line size – Increase or decrease thickness for visual impact.
      • Change alignment – Position the divider to suit your content structure.
      • Adjust padding – Fine-tune spacing between content blocks for a cleaner layout.

      The Heading blocks help to structure your content and make emails easier to read.

      • Generate heading text – Use Spectre AI to create attention-grabbing titles.
      • Edit font style – Choose a font that matches your brand identity.
      • Customise size and colour – Ensure headings stand out while maintaining visual harmony.

      The Text blocks allow you to add and format written content in your emails.

      • Add custom text – Manually enter and format your message.
      • Generate text – Use Spectre AI to quickly create engaging copy.
      • Edit font type, size, and colour – Ensure readability and consistency.
      • Adjust line height and spacing – Improve clarity and visual appeal.

      The Image blocks enhance engagement and make emails more visually appealing.

      • Upload an image – Use your own property photos or branding visuals.
      • Choose from stock images – Select from a preloaded library of high-quality images.
      • Generate an image – Use Spectre AI to create unique visuals.
      • Add clickable actions – Link images to external pages, such as property listings.

      The Logo blocks allow you to quickly insert the logo you've uploaded in your Brand settings: 

      • Ensures consistent branding across all emails.
      • Streamlines the email creation process, making it faster and more efficient.

      The Video blocks help to increase engagement and provide dynamic content in emails.

      • Insert a YouTube or Vimeo link – Automatically generate a preview image.
      • Customise play icon – Adjust size, colour, and type for better visual integration.

      The Social media links block encourages recipients to connect on social media and can help strengthen engagement beyond email.

      • Choose social media platforms – Select and add icons for Facebook, Instagram, LinkedIn, and more.
      • Edit alignment and size – Ensure icons are displayed neatly within your email layout.
      • Adjust spacing – Keep social links separate from other content elements.

      The Menu blocks allow you to create a navigation menu that helps recipients access key pages easily.

      • Add menu items – Include links to essential pages such as property search, contact forms, or booking pages.
      • Customise menu labels – Ensure clarity in navigation.
      • Edit style, font, and alignment – Adjust the appearance of the menu to match your branding.

      The HTML block provides flexibility for custom coding within your email template.

      • Insert custom HTML code – Allows advanced formatting beyond the standard content editor. (Recommended for those with in-house coding expertise/design team)

      A countdown Timer block can create a sense of urgency for promotions, events, or limited-time offers.

      • Set an end time and time zone – Ensure accuracy across different regions.
      • Customise colours and fonts – Match the timer’s appearance to your email design.
      • Add an action – Link the timer to a webpage for further engagement.

      Images: 

      Under the Images tab, you can:

      • Upload an image from your desktop, select a stock image or generate an image using Spectre AI. 
      • Apply a clickable action to the image. 
      • Click on an image within the builder to edit it—apply filters, resize, crop, draw, add text or stickers, add a frame, round corners, or merge images. 
      • When in the image editor use the revert icon to restore the original design or use the left and right arrows in the top-left corner to undo or redo changes. If you make changes, be sure to click ‘Save’ to keep them or ‘Cancel’ to discard them.

      Uploads: 

      The Uploads tab contains all images you have previously uploaded, allowing you to reapply them to your templates. It works the same as the ‘Images’ tab, once the image is uploaded you’ll be able to add a clickable action. You can also upload new images to store for future use.

      Audit: 

      The Audit tab helps ensure your content block is error-free before use. It will flag potential issues such as:

      • Broken links – Check that all buttons and links are working correctly.
      • Missing alt text – Without alt text, screen readers cannot describe images to visually impaired users. Be sure to add appropriate alternative text to all images.

      Review all issues flagged in the Audit tab to ensure your content blocks function smoothly and provide an optimal user experience.


      Once you have designed and saved your content block, it will be available for use in future email templates, if you are ready to set your template up, refer to our guide on Email Templates [link].